It started with a moment no parent ever forgets.
Standing in a grocery store during the COVID lockdowns, with a crying baby in her arms, Elysia realised something confronting — she had no way to feed her daughter. No warm water. No feeding room. No solution. What should have been simple suddenly felt impossible. That moment wasn’t just stressful - it exposed a gap. In a world moving so quickly, why were parents still relying on outdated, impractical ways to feed their babies?